The Revenue Engineering Toolkit

Stop guessing on growth. Start auditing your engine. Access the digital tools, calculators, and operating manuals we use to fix broken revenue teams.

You Don't Need More Salespeople. You Need Less Friction.

Most revenue teams are built on "vibes." We build them on behavioral science. Watch how we diagnose the invisible wiring gaps that are killing your forecast accuracy.

Revenue Engineering: How to Replace "Hope" with Data in 60 Seconds


Turnover is Not a Culture Problem. It’s a Math Problem.

When a "High D" Hunter quits because you forced them into a "High S" Farmer role, you lose more than just a body. You lose ramp time, pipeline momentum, and territory credibility.

Do not guess the impact. Calculate the damage.

employee turnover Calculator

What this tool measures:

  • Recruiting & Onboarding Costs.

  • Lost Productivity & Ramp Time.

  • Pipeline Opportunity Cost.

  • The "Wiring Mismatch" Risk Score (which is your estimated annual cost of employee turnover)


Your P&L tells you that you are losing money. This tells you where.

If your strategy is perfect but your execution is slow, you don't have a people problem; you have a wiring problem. We use the Organizational Health Check to MRI your company for "Vision Drift" (Executive Misalignment) and "Execution Gaps" (Manager Bottlenecks).

Access the Diagnostic Manual: The Organizational Health Check

Organizational Health isn't about employee satisfaction; it's about profit capacity. If your strategy is right but execution is slow, you have a "Wiring Problem." Learn how P3 Firm audits the behavioral alignment of your Executives, Managers, and Reps to stop profit leakage… [Read more...]


The Science of Hiring: The Peak Potential Profile

We don't use "personality tests." We use forensic engineering data. Access the technical manuals (below) for the three specific assessments we use to audit Sales Reps, Sales Managers/Leaders, and Executive Leadership.


The Science (The Tools)

The Peak Potential Profile: The Science of Predictable Revenue

The Diagnostic: How we combine DISC, Values, and Attributes into a single MRI for talent… [Read more…]

The Attribute Index: The Hidden Engineering Behind Execution

The Focus: Measuring "Competency" (Can they do the job?) vs. "Personality" (Do I like them?). [Read more…]

The Values Index: The Physics of Motivation

The Focus: Why your commission plan is failing to motivate your best people. [Read more…]

The DISC Index: The Operating System for Wealth

The Focus: Aligning communication styles to remove friction and accelerate deals. [Read more…]


The Application

(The Playbooks)

The End of the "Vibe Check": Data-Driven Behavioral Interviewing

The Protocol: How to interview for "Grit" and "Rejection Tolerance" instead of just rehearsed answers. [Read more…]

The "Right Seat" Paradox: Why Top Performers Fail as Managers

The Protocol: Why the "Super-Rep" fails at leadership and how to spot the wiring of a true coach. [Read more…]

The 5 Laws of Revenue Engineering

The Protocol: The blueprint for building teams that scale without the drama. [Read more…]


You’ve calculated the cost. You’ve read the science. Now see the data. Stop flying blind. Get a forensic audit of your revenue team today.

Get Your Executive Sales Audit (3-minutes)