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Home |Sales Engineering |P3Ai |Resources |Blog |Book a call
P3 Firm
People | Performance | Profit
The "Happy Ears" Epidemic: Why Your Sales Forecast is a Lie
The "Happy Ears" Epidemic: Why Your Sales Forecast is a Lie

Your sales forecast is likely 20% inflated because of "Happy Ears." It's not a market problem; it's a behavioral problem. Learn how P3 Firm uses the Peak Potential Profile to identify the "Optimism Bias" in Reps and Managers that leads to missed quarters and lost credibility. [Read more…]

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Ben ChaibJanuary 30, 2026
The People Quotient (PQ): The 4 Communication Protocols of Sales
The People Quotient (PQ): The 4 Communication Protocols of Sales

Most deals aren't lost on price; they are lost in translation. Your prospects are broadcasting on four specific frequencies (DISC). If your sales team is stuck on just one, you are missing 75% of your market. Learn how to upgrade your team's People Quotient (PQ) and close the communication gap. [Read More…]

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Ben ChaibDecember 29, 2025
The "Right Seat" Paradox: Why Top Performers Fail in New Roles
The "Right Seat" Paradox: Why Top Performers Fail in New Roles

The "Star Sales Rep" usually makes a terrible Manager. Why? Because the wiring is different. Stop hiring based on resumes and start hiring based on engineering. Learn how to use the Peak Potential Profile to place Reps, Managers, and Executives in the seats where they will actually perform. [Read More…]

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Ben ChaibNovember 24, 2025
The End of the "Vibe Check": Behavioral Interviewing for Sales Performance
The End of the "Vibe Check": Behavioral Interviewing for Sales Performance

Most interviews are just "vibe checks" where candidates recite rehearsed answers. Stop hiring actors. Learn how to combine the Peak Potential Profile with Data-Driven Behavioral Interviewing to validate the wiring of Reps, Managers, and Executives before you sign the offer letter. [Read More…]

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Ben ChaibOctober 24, 2025
Retention is a Profit Center: Engineering Longevity in Your Revenue Team
Retention is a Profit Center: Engineering Longevity in Your Revenue Team

Turnover is not a "culture" problem; it is a math problem. When a top Rep quits, it costs you pipeline, momentum, and 6 months of ramp time. Learn how P3 Firm uses the Peak Potential Profile to align wiring with roles, preventing "Regrettable Churn" across your Reps, Managers, and Executives. [Read More…]

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Ben ChaibSeptember 22, 2025
DISC is Not a Horoscope. It’s an Operating System.
DISC is Not a Horoscope. It’s an Operating System.

DISC is not a personality test; it is an operating system for your revenue team. Stop using it for "team building" and start using it for engineering. Learn how P3 Firm uses DISC to align Hunters, Farmers, Managers, and Executives to the specific roles where they naturally win. [Read More…]

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Ben ChaibAugust 18, 2025
The "Capacity Gap": Why Your Revenue Engine is Misfiring (And How to Fix It)
The "Capacity Gap": Why Your Revenue Engine is Misfiring (And How to Fix It)

You don't need more headcount to grow; you need less friction. "Organizational Potential" is lost when Reps do admin work and Managers fail to coach. Learn how P3 Firm uses Capacity Engineering to align Reps, Managers, and Executives for maximum throughput. [Read More…]

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Ben ChaibJuly 14, 2025
The 5 Laws of Revenue Engineering: Building Teams That Scale
The 5 Laws of Revenue Engineering: Building Teams That Scale

Building a winning sales team isn't about "culture fits" and "hard work." It's about engineering. Most companies fail because they ignore the 5 Laws of Revenue Engineering. Learn how P3 Firm uses data to align Reps, Managers, and Executives for maximum scale. [Read More…]

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Ben ChaibJune 16, 2025
The Peak Potential Profile: The Science Behind Predictable Revenue
The Peak Potential Profile: The Science Behind Predictable Revenue

Talent isn’t transferrable. The wiring that makes a top-tier "Hunter" is often the exact opposite of what makes a great Manager. Stop guessing based on resumes. The Peak Potential Profile analyzes the three layers of human performance—DISC, Values, and Attributes—to predict execution before you hire… [Read More…]

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Ben ChaibMay 23, 2025
The Attribute Index: The Hidden Engineering Behind Sales Execution
The Attribute Index: The Hidden Engineering Behind Sales Execution

DISC measures style; the Attribute Index measures capability. Most hiring fails because leaders ignore the "Decision-Making" layer of human wiring. Learn how P3 Firm uses the Attribute Index to predict whether your Reps, Managers, and Executives can actually execute the job before you hire them. [Read More…]

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Ben ChaibApril 21, 2025
The Values Index: The Physics of Sales Motivation
The Values Index: The Physics of Sales Motivation

Money isn't the only motivator. In fact, for many sales reps, it's not even in the top three. The Values Index measures the "Internal Fuel" of your team. Learn how P3 Firm uses this data to align incentives for Reps, Managers, and Executives to prevent burnout and maximize drive. [Read More…]

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Ben ChaibMarch 24, 2025
The DISC Index: The Operating System for Revenue Wealth
The DISC Index: The Operating System for Revenue Wealth

Wealth isn't about working harder; it's about behavioral alignment. When Reps, Managers, and Executives fight their own wiring, they burn energy and lose revenue. Learn how P3 Firm uses the DISC Index to remove friction and engineer a high-performance revenue machine. [Read More…]

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Ben ChaibFebruary 24, 2025
The Organizational Health Check: Diagnosing the Invisible Friction in Your Revenue Engine
The Organizational Health Check: Diagnosing the Invisible Friction in Your Revenue Engine

Organizational Health isn't about employee satisfaction; it's about profit capacity. If your strategy is right but execution is slow, you have a "Wiring Problem." Learn how P3 Firm audits the behavioral alignment of your Executives, Managers, and Reps to stop profit leakage. [Read More…]

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Ben ChaibJanuary 6, 2025
P3 Firm, LLC
501 Congress Ave Suite 150,
Austin,
United States
5129205662 ben@p3firm.com
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